Image Types
There are two different types of images found on Stockmore, Commercial and Editorial. There are different usage rights and permissions associated with each group that allow you to use a photo created by someone else. Whether you’re adding an image to an article, designing a corporate advertisement, using it as a piece of art for your home, or planning to display it in a catalogue, you need to have the proper rights or license to do so.
Editorial Use
Editorial use means the image is used to tell a real story, report news, or illustrate facts — for example, in newspapers, blogs, documentaries, or textbooks. These uses are about information, not advertising, and generally don't require model or property releases.
Commercial Use
Commercial use means the image promotes or sells something — such as in advertising, packaging, marketing materials, or brand campaigns. These uses usually require model and property releases, because they imply endorsement or association.
Tip
If you're unsure which applies, ask: "Am I using this image to inform, or to sell?"
If it's to inform — editorial.
If it's to sell — commercial.